The Normal Brand

This staple hoodie is the slightly heavier (but still luxuriously soft) cousin of the Basic Puremeso Hoodie, and is ready for everything you throw at it: from Sundays on the couch watching the game to leaving the gym after your workout, to keeping you warm on those chilly fall evenings.

• 58% Cotton / 39% Polyester / 3% Spandex
• Garment Wash, Silicone Finish
• Back left side embroidered bear
• Raglan sleeves with henley hooded neckline
• 3 front buttons, kangaroo pocket, and drawstring

A fan-favorite, the Leather Patch Trucker cap is a great compliment to any outfit. The mesh trucker backing will keep your head cool. Our low profile caps have a form-fitting crown and curved brim, but still hold their shape.

• Low-profile structured fit
• 100% Cotton Chino Twill front
• 100% Polyester Mesh back
• Leather debossed patch
• Plastic adjustable snap back closure
• Precurved visor
• Fits 7 - 7-3/4

The buttoned double chest pockets and bold patterns make the Jackson shirts statement pieces. Each colorway is treated with a different enzyme or silicone wash for that soft handfeel we're known for. Perfect for family get-togethers this fall and holiday season.

• 100% Cotton
• 2 pockets with buttons
• Midweight woven
• Each colorway was treated with a different enzyme/silicone wash for handfeel and texture

This jersey blend t-shirt is washed for softness, and ready for wear. The updated fit is true-to-size and up for whatever. Pair it with joggers for a weekend uniform, with shorts for your morning workout, or under a jacket or sweatshirt for your new favorite hiking tee. Perfect for the biker or adventurous soul in your life.

• Tagless
• Jersey Fabric (60% Cotton / 40% Polyester)
• Soft plastisol printed graphics

Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons along the left shoulder and it can be worn straight to family dinner and then back out to a friend's Christmas party.

• 54% Cotton / 24% Polyester / 20% Nylon / 2% Spandex
• 7 Gauge Knit
• Functional Button Trim at Left Shoulder

This Puremeso silhouette is a no-brainer and can virtually be worn with anything whether you're gearing up in our leggings for a hike or you want to dress it up for the office with a skinny jean and a bootie. Style features hi-low split side hem with snap details and sleeve panels.

• Puremeso (58% Cotton / 39% Polyester / 3% Spandex)
• 1x1 Rib Knit
• Garment Wash, Silicone Finish
• Contrast Rib Sleeve Cuffs and Neckband
• Oversized Metal Snaps at Side Split
• Embroidered Tonal Bear Logo Above Back Right Hem

One of our personal favorites; this versatile hoodie works as a layering piece when tailgating requires a little extra warmth but also stands strong on its own with sleeve panel details, a shirttail hemline, and sewing craftsmanship.

• Puremeso (58% Cotton / 39% Polyester / 3% Spandex)
• 1x1 Rib Knit
• Garment Wash, Silicone Finish
• Cotton Chambray Trim on Welt Pockets & Drawcords
• Contrast Rib at Bottom Opening and Forearm Panel Appliqué
• Embroidered Tonal Bear Logo Above Rib on Back Right.​​​​​​

This retrofit crew in our lightweight Puremeso is your go-to to add an element of cool to any basic outfit. This style features just the right amount of contrast color shoulder panels and a belt grazing throwback fit.

• Puremeso (58% Cotton / 39% Polyester / 3% Spandex) 
• 1x1 Rib Knit
• Garment Wash, Silicone Finish
• Inset Contrast Panel Details at Shoulder
• Contrast Rib at Neckband, Sleeve Cuffs, and Bottom Band
• Embroidered Tonal Bear Logo above Right Sleeve Cuff

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The large embroidered Bear gives it that perfect Normal Brand touch.

• 100% Polyester
• Direct Embroidery
• One size fits all

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. Wear it in the deer stand, duck blind, or anytime.

• 100% Polyester
• Damask Woven Patch
• While cuffed, beanie is 6.5" tall
• While uncuffed, beanie is 9" tall
• One size fits all

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The embroidered Bear gives it that perfect Normal Brand touch.

• 100% Polyester
• Direct Embroidery
• One size fits all

Perfect for gifting, stocking-stuffers, or keeping for yourself (we won't tell!) Our knit beanies will keep your head warm and comfortable all season long. The ribbed knit adds a touch of texture to this beanie, and the tonal branding tag keeps your style subtle but visible.

• 100% Polyester
• Canvas Patch
• One size fits all

This hybrid jacket is sure to exceed any expectations you had for sherpa or a trucker jacket. We crafted this snap front jacket with the Henry sherpa you know and love and translated it into the revered trucker silhouette. We even lined the body with a wool blend buffalo check borrowed from the boys for ultimate warmth & style.

• Shell: 100% Polyester
• Lining: 60% Polyester / 40% Wool
• Metal Engraved Snap Closure
• Embossed Leather Outerwear Label

This simple wool blend sweater is just what you need to strengthen your sweater-game this season. The hi-low hem and side slits elevate this classic to chic, and the mock neck will keep you cozy even when the winter wind blows.

• 61% Acrylic / 25% Nylon / 10% Wool / 4% Spandex
• Slight hi-lo hem and side slits

With a pullover as comfortable as this, you'll need it to be reversible so no one notices just how much you wear it. (We won't tell!)

• 92% Cotton / 8% Polyester
• Garment Wash + Softener
• Tearaway main label
• Felt appliqué branding
• Contrast colors

The hoodie cousin of the Roll Hem Pocket Crew sweater. It's a classic style with a touch of modern on the roll hem, ready to take you from bonfire to dinner with no quick-change routine.

• Jersey Rib (60% Cotton / 40% Polyester)
• 2 Gauge Yarns
• Suede outerwear label

This lightweight button up shirt is the perfect layering piece. Pair it with a vest for a hike, or with a blazer or jacket for a more business-casual look.

• 100% Cotton
• 1 chest pocket
• Lightweight woven
• Each colorway was treated with a different enzyme/silicone wash for handfeel and texture

This Puremeso skimmer hoodie has a fun, flattering silhouette and a hemline that falls right above your hips. Pair it with jeans for a casual look, or throw it on to keep you warm to and from yoga or the gym.

• Puremeso (58% Cotton / 39% Polyester / 3% Spandex)
• 1x1 Rib Knit
• Embroidered bear on right sleeve
• Flat drawstring
• Double layer hood
• Signature neck tape